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How To Price To Sell and Still Make a Profit

The asking price you set for your home significantly affects whether you will profit in the sale, how much you will profit and how long your home will sit on the market. Our knowledge of the overall market and what’s selling – or not selling – is invaluable in helping you determine the price. The objective is to find a price that the market will bear but won’t leave money on the table. We will guide you to determine the correct asking price for your home.

Here are some points to consider:

Time
Time is not on your side when it comes to real estate. Although many factors influence the outcome, perhaps time is the biggest determinant in whether or not you see a profit and how much you profit. Studies show that the longer a house stays on the market, the less likely it is to sell for the original asking price, or even the price you wish it would sell for. Therefore, if your goal is to make money, think about a price that will encourage buyer activity (read: fair market value).

Value vs Cost
Pricing your home to sell in a timely fashion requires some objectivity. It’s important that you not confuse value with cost – in other words, how much you value your home versus what buyers are willing to pay for it. Don’t place too much emphasis on home improvements when calculating your price, because buyers may not share your taste. For instance, not everyone wants hardwood floors, carpet or granite counter-tops.

Keep it simple
Because time is of the essence, make it easy for the buyers. Remain flexible on when your agent can schedule showings. Also, avoid putting contingencies on the sale. Though a desirable move-in date makes for a smoother transition between homes, it could cause you to lose the sale altogether. Again, we will work with you to determine the best strategy for your situation.

We’re with you to guide and protect you every step of the way!

Contact Us About Selling